I Experimented with LinkedIn Video – Here’s What Worked and What Didn’t

Ever thought about using LinkedIn’s video features to get your brand noticed? As a B2B creator, I’ve been trying out LinkedIn video marketing for over a year. I’m eager to share what I’ve learned with you.

LinkedIn is becoming more video-focused. They started with native video in 2017 and now have “Thought Leader Ads.” This shows they’re serious about visual content. But what does this mean for B2B marketers and creators like you?

A modern office setting with a person recording a video on a smartphone, surrounded by professional decor, a laptop on a desk displaying LinkedIn, vibrant lighting creating an energetic atmosphere, camera equipment in the background, and a large window with city skyline view…

Key Takeaways

• LinkedIn’s platform has evolved to prioritize video content, offering new opportunities for B2B creators.
• Experimentation and a data-driven approach are key to unlocking the full potential of LinkedIn video marketing.
• Engaging and informative video content can significantly improve your brand’s reach and engagement on the platform.
• Understanding key metrics such as engagement rates, lead generation, and audience retention can help you refine your video strategy for maximum impact.
• Leveraging best practices for video production and content strategy can set you up for success on LinkedIn.

The Evolution of LinkedIn Video: From Text to Visual Platform

LinkedIn has changed a lot, moving from text to more visuals. The start of native video in 2017 was a big step. It showed how important video is for B2B marketing and connecting with others.

This change has made a big difference in how LinkedIn native video is used. It has also changed how B2B marketing pros make and share content.

Native Video Launch and Platform Transformation

When LinkedIn added native video, users could post videos right on the site. This made a lot of people start making and watching videos. It was a chance to show off skills, share ideas, and tell stories with pictures.

LinkedIn kept focusing on visual content. The site changed to be more fun and interactive. Now, B2B pros can use video to reach out, build relationships, and have real talks.

Current State of Video Content on LinkedIn

Now, LinkedIn is a lively place for B2B marketing and making content, with video at the heart. People from different fields use it to share knowledge, show off what they offer, and talk with others in a fun way.

Video has changed how B2B pros talk and work together. It has opened up new chances for being seen as experts, getting leads, and growing brands. As LinkedIn keeps getting better, knowing how to use LinkedIn native video will become even more key.

My Initial Journey into LinkedIn Video Creation

I started making videos on LinkedIn about a year ago, just to see what it was like. Since 2017, LinkedIn has been focusing more on videos. Now, it’s like a B2B version of TikTok. The platform even lets advertisers promote content from big influencers, showing how serious it is about video creation and audience engagement.

As someone who creates B2B content, I saw a chance to grow my LinkedIn strategy. I wanted to connect with my audience in a new, exciting way. But, it wasn’t easy at first. I had to figure out how to use the platform’s video tools and what works best.

Early Successes and Learnings

My first videos on LinkedIn were a mix of excitement and doubt. I learned that LinkedIn’s audience likes different things than other platforms. They prefer longer, more informative videos, not just short clips.

After trying and failing a few times, I started making better videos. I focused on topics that my B2B content audience would find useful. By sharing my knowledge in a video, I got more people watching and interacting with my content.

It wasn’t always easy, but I learned a lot. These lessons have helped me improve my LinkedIn strategy and how I make videos. In the next parts, I’ll share more about what works well on LinkedIn and how to make your content stand out.

Key Metrics and Performance Indicators That Matter

Understanding the right metrics is key for LinkedIn video marketing success. Let’s explore the important areas to track for informed decisions.

Engagement Rates vs. Reach

Reach is important, but engagement rates offer deeper insights. Look at views, likes, comments, and shares. This shows how your audience interacts with your content. It helps you improve your video strategy and make more engaging content.

Lead Generation and Conversion Tracking

LinkedIn video marketing aims to generate quality leads and drive conversions. Connect your video analytics with your lead management system. Track click-through rates, form submissions, and revenue from your videos.

Audience Retention Insights

Understanding audience retention shows how engaged viewers are. Watch for drop-off rates and find out where viewers lose interest. This helps you make videos that keep viewers interested from start to end.

By monitoring these LinkedIn analytics, video performance, engagement metrics, and lead generation data, you can optimize your strategy. This will help you reach your business goals.

Crafting Compelling Video Content for LinkedIn

As a professional content creator, I’ve learned that making great video content for LinkedIn’s B2B audience is key. LinkedIn has become a place where videos are more important than ever. It’s crucial to know what this audience likes to watch and how they behave.

To succeed on LinkedIn, focus on video storytelling that speaks to your audience. B2B professionals on LinkedIn want content that’s informative, insightful, and thought-provoking. By using video storytelling, you can share your message and show you’re an expert in your field.

1. Know your B2B audience well, including their problems, challenges, and interests.
2. Make a content creation plan that fits the LinkedIn algorithm. Focus on high-quality, valuable videos.
3. Try out different video types, like interviews, webinars, or behind-the-scenes looks, to see what works best.
4. Use LinkedIn’s built-in video features, like captions and clickable calls-to-action, to boost engagement and action.
5. Look at how your videos are doing to improve your content creation and get better results.

By becoming a pro at video storytelling and following the LinkedIn algorithm, you can make videos that grab your B2B audience‘s attention. This will help you stand out as a leader in your industry.

A professional setting featuring a modern office with a laptop displaying a dynamic video editing software on the screen, vibrant colors representing creativity, a well-lit workspace with cameras and microphones arranged for video production, along with visual elements symbolizing engagement and connection, like digital graphs or audience icons in the background.

Best Performing Video Types on LinkedIn

LinkedIn has become more visual, showing what types of videos work best. I’ve seen that some formats really stand out. They get more engagement and help generate leads.

How-to videos are a big hit. They offer useful tips and insights. People like learning something new that they can use at work or in their business.

Thought leadership videos are also popular. LinkedIn users want real, expert views on trends and challenges. Videos from leaders or experts make the creator seem trustworthy.

• Behind-the-scenes videos are also liked. They show the company’s people and work. This makes the brand feel more personal.
• Product demos or feature overviews help show what you offer. They’re great for a B2B audience on LinkedIn.
• Interviews with others in your field add variety. They bring different views and proof of your work.

The best videos on LinkedIn focus on engagement, education, and authenticity. Knowing what your audience likes helps. This way, you can use video to get real results.

Technical Specifications and Recording Setup

Video content is getting more popular on LinkedIn. B2B creators need to know the technical needs and quality standards. By matching your video production with LinkedIn’s specs, you can make your content pop and connect with your audience.

Equipment Requirements

To make top-notch LinkedIn videos, you’ll need the right gear. This includes a camera that can shoot 1080p or 4K, a solid tripod, and an external mic for clear sound. You don’t have to spend a lot, but focus on quality and production value to impress on the platform.

Video Length and Format Guidelines

• LinkedIn suggests videos be 30 seconds to 5 minutes long, with 1-2 minutes being the best.
• The platform accepts MP4, MOV, and AVI formats, with a 5GB file size limit.
• For best results, use 1:1 (square) or 16:9 (widescreen) aspect ratios.

Production Quality Standards

LinkedIn wants B2B creators to show professionalism in their videos. This means:

• Keeping the image clear, well-lit, and sharp.
• Ensuring the audio is top-notch, with little background noise.
• Adding nice graphics, animations, or extra footage to make it look good.
• Making the content interesting, focused, and right for your audience.

Following these guidelines will help you make LinkedIn videos that grab attention and engage your network.

Content Strategy That Drove Results

I explored LinkedIn video and created a content strategy that worked well. I focused on making content planning that my B2B audience loved. By using LinkedIn’s algorithm and knowing what my B2B audience targeting liked, I made videos that got lots of views and led to valuable leads…

Keeping a regular posting schedule was a big part of my video marketing strategy. Posting one quality video a week kept my audience interested without being too much. This not only increased my reach but also built a loyal following of people who looked forward to my videos.

I also made sure to target specific parts of my B2B audience. Using LinkedIn’s advanced tools, I focused my videos on the right industries, job titles, and areas. This B2B audience targeting helped me get high-quality leads and help them better.

In the end, my content strategy on LinkedIn was a huge success. It increased engagement, lead generation, and helped my business grow. By planning my content well, using LinkedIn’s tools, and always delivering value, I made the most of LinkedIn video and got great results.

Common Pitfalls and Challenges Encountered

Creating video content for LinkedIn comes with its own set of challenges. The platform’s unique rules and how to share content are big hurdles. Every video marketer on LinkedIn must tackle these issues.

Platform Limitations

LinkedIn is becoming more video-focused but still has limits. These include:

• Restrictive video format and length requirements
• Limited organic reach compared to other social media platforms
• Lack of advanced video analytics and performance tracking tools

Content Distribution Issues

Getting your video seen on LinkedIn can be tough. The platform’s algorithm and how users act are big challenges. Some common issues include:

1. Competing for attention in a feed dominated by text-based content
2. Navigating the platform’s restrictions on external links and call-to-actions
3. Adapting video content to resonate with the professional, B2B-focused audience

To beat these challenges, you need a smart plan. You must understand LinkedIn well and be ready to try new things. By facing these common problems, video marketers can make the most of LinkedIn.

A cluttered office desk with a laptop displaying a LinkedIn video, scattered notes with brainstorming ideas, a frustrated individual surrounded by technical equipment like cameras and microphones, dim lighting highlighting the stress of video marketing challenges, and a large screen in the background with video editing software open.

Analytics Deep Dive: Understanding Video Performance

It’s key to analyze your LinkedIn videos to improve your content strategy. This helps you connect better with your audience. By using LinkedIn’s analytics, you can find out what works best for your videos.

LinkedIn’s video analytics dashboard gives you lots of data. You can see how many people watched, how they interacted, and who they are. This helps you know which videos your audience likes most.

With this information, you can decide what to make next. You can choose topics and formats that your audience enjoys. This way, you can keep making videos that get great results on LinkedIn.